Paris, 1980s. The very first concept store in Europe dedicated to hip-hop, Ticaret was simultaneously a laboratory for a new style, a meeting place, and a factory of myths. The unlikely duo at its helm—Daniel Fourneuf, an electrician with a passion for dance and music, and Françoise Hautot, a fitting model and fashion designer—imported hip-hop clothing, accessories, and albums from the United States. Ticaret also boasted a makeshift recording studio in the basement, and in the back room, renowned graffiti artists screen-printed T-shirts with a style unique in France.

Genres

Cast

Dan de Ticaret

Self

Françoise Hautot

Self

Reda Kateb

Narrator (voice over)

Booba

Self

Oxmo Puccino

Self

Juan Massenya

Self

Jordan Mintzer

Self

Sidney Duteil

Self

JoeyStarr

Self