By the dawn of the 21st century, hip-hop sales had reached an all-time high, but one thing has remained the same. The doors were still locked, and the music industry held the keys. Young artists began to self-market on the Internet, ultimately helping to collapse the music industry as we knew it. It’s Yours explores how it became possible to become a rap star through a Twitter account, YouTube site or Myspace page. It tells this story through the unique perspectives of numerous artists, producers, record industry insiders, and music and cultural critics.

Genres

Cast

Wiz Khalifa

Self

Lil B

Self

Too $hort

Self

Fab 5 Freddy

Self

Chuck D

Self

Action Bronson

Self

Travis "Taco" Bennett

Self

B-Real

Self

Freddie Gibbs

Self