Thanks to social media, teens are able to directly interact with their culture - celebrities, movies, brands - in ways never before possible. But is that real empowerment? Or do marketers hold the upper hand? Douglas Rushkoff explores how the teen quest for identity has migrated to the web – and exposes the game of cat-and-mouse that corporations are playing with them.

Genres

Cast

Will Lyman

Narrator (voice)

Douglas Rushkoff

Self

Fred Durst

Self (archive footage)

Tyler Oakley

Self

Stephen Colbert

Self (archive footage)

Oli White

Self

Hannah Hart

Self (archive footage)

Shane Dawson

Self (archive footage)

Acacia Brinley

Self (archive footage)

Steven Fernandez

Self

Ian Somerhalder

Self

Jason Calacanis

Self